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Case Study: Superdry Norway

LED wall creates larger-than-life fashion experience

Overview

With growing competition to draw shoppers into stores, Superdry needed a way to de­liver an elevated experience to attract new customers. After looking for something that would set their stores apart, Superdry partnered with Samsung Electronics and Prodok to create a dynamic, modern, and life-like visual experience. This allowed Superdry to stand out in an increasingly busy retail environment, while ensuring that customers get the most out of every visit to their stores.

About Superdry Norway

Superdry is a contemporary clothing brand that fuses vintage Americana, Japanese-inspired graphics, and a British style. Known for its quality fab¬rics, authentic vintage washes, unique detailing, and tailored fits, the brand has exclusive appeal that attracts an international celebrity following. Superdry has a significant and growing presence around the world, including a new flagship location in Norway.

Technology Highlights

  • Superb color accuracy and brightness uniformity thanks to precise calibration and panel technology
  • Highly reliable displays designed for 24/7 operation, with simple, easy-to-use spe­cial wall mount
  • Life-like viewing experience with superior picture quality and intuitive usability

Customer Needs

With the opening of a new flagship store in June 2018, Superdry saw an opportunity to market their expansive in-store collection in a new, innovative way. The store’s location has great potential, sitting on a street that attracts more than 10,000 people per hour during the Christmas season and on the path of the local tram. The team at Superdry just needed a way to make sure their merchandise would be impossible to ignore.

Solution

Dynamic LED signage and LCD video wall brings fashion to life

Before customers even stepped into the newly launched flagship store, Superdry wanted to capture their attention. By installing LED sig-nage in the main window displays, consumers were drawn into the store and in an industry as visually-focused as fashion, this is critical to impress potential buyers and provide a memorable experience both in and out of the store.

To further enhance this customer experience, Samsung and Prodok also installed indoor LED monitors behind the counters in a total of three stores throughout Norway. The IF Series combines Samsung’s leading video processing technologies with High Dynamic Range (HDR) picture refinement to add clarity and sophistication to featured content — all within a compact, easy-to-maintain design. In turn, Superdry delivers more realistic content for a modern, memorable shopping experience.

In addition to the LED displays, Superdry wanted a bold solution to stand out from the crowd. For them, the Samsung video wall signage was game-changing. Having used posters in the past to promote new merchandise and product promotions, they are now able to easily upload dynamic, new content with just the click of a button. The video wall offers a larger-than-life experience that showcases all that the store has to offer.

Advanced content management helps retailers set trends for customers and competitors

In Norway, regulations prohibit retailers from showing video in street-facing dis-plays to prevent driver distraction. Using an advanced content management sys­tem, Superdry is able to conveniently create, schedule and deploy content across their entire digital signage network so the right content is deployed in the right way, to the right audience, at the right time. This ensures dynamic video is being played inside the store while the street-facing windows also display impactful content at the same time. The solution is so effective that retail competitors often come into their shop and ask where they can get the same display.

Result

Since installing Samsung’s Indoor LED and video wall, Superdry has noticed increased foot traffic in stores and lowered costs due to a more efficient advertising process. Their eye-catching displays now light up the streets at night and make it easier than ever to reach new customers.

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Case Study: Switchyards Downtown Club

Incorporating, high-tech digital displays into an innovative business

Overview

Startup hubs are beginning to emerge in the Atlanta area and they are focused on making local startup companies become as successful as possible. Incorporating the latest technology into these hubs was cru­cial for businesses to vet out ideas and brainstorm in a collaborative setting. The Switchyards decided to integrate the Samsung Flip as a state-of-the-art digital display that will facilitate collaborative and serendipitous interaction with one another.

About Switchyards Downtown Club
Built in 1928, Switchyards Downtown Club (SDC) is a mem¬bers-only gathering place designed exclusively to create beau¬tiful startups for consumers. There is not a better place in Atlan¬ta to build, accelerate and grow consumer and design-focused companies. The building is 19,000 square feet and includes an espresso bar, 250-seat Theater, 12 conference rooms and one ping-pong table. It is the first of its kind in Atlanta.

Technology Highlights

  • Easy activation function that ensures punctual commencement of meetings
  • Easy and unlimited connectivity that doesn’t require extra effort for users to connect to their own devices for screen mirroring
  • UHD picture quality that delivers precise and clear images and content
  • Innovative touch-screen for true-to-life writing experiences
  • Prompt sharing and saving function that assists attendees during and or after the meeting
  • Centralized storage capacity for meetings through use of Tizen 3.0 technology

Customer Needs

The Switchyards needed to create a collaborative meeting space for start-up companies to meet, create, envision and build business plans from the ground up. Although this location had meeting rooms, a coffee shop, theater space and a play area, Switchyards also needed to give entrepreneurs easy access to technology and digital devices. As these start-up companies do not have access to the latest equipment, Switchyards brought in the tools needed for businesses to meet collectively and bring their ideas to fruition.

Solution

Activating and Presenting on the Flip
Walking up to the Flip automatically turns on the display with the built-in sensors that detect when someone approaches. The feature truly brought out the “cool” factor at the Switchyard during users first interaction with the device. Not only does the Flip turn on when approached, it can also become active when the pen touches the screen to begin writing. Once on, the Flip displays vibrant and realistic images that are ideal for start-ups as they are trying to bring their ideas to life. With true-to-life imagery and content, users can quickly decide on ideas and rule others out based on the remarkable colors and resolution of the Flip.
Pulling People out of their Comfort Zone When working in a collaborative setting, it is hard to get people to comfortably interact with one another in brainstorming sessions. The Samsung Flip has been a tool that businesses at the Switchyard have found brings people out of their comfort zone and become more interactive, sharing ideas. Not only is the Flip fun to use but also pushes meeting participants to further their imagination to explore never before thought of ideas.

Develop and Design Freely
As the Samsung’s Flip was introduced to the Switchyard, users were immediately able to incorporate the display into their meetings. With its intuitive navigation features and innovative touch display, meetings were instantly more imaginative, as users were able to create content for everyone to view. Writing on the Flip is easy with its true pen-to-paper feel and an assortment of colors, styles and font sizes. Users can create a unique project plan that is tailored to their own thoughts while up to three additional team members can add their own ideas simultaneously.

Mobile and Versatile Connection
The Switchyards has many different meeting spaces throughout the building for businesses to meet. Having a digital display in each conference room can become expensive so Samsung’s Flip became the perfect solution to incorporate into this startup hub. Moving the Flip is easy, as it was mounted to a wheel-based stand for its office. Users are also able to connect and share content on the Flip easily with either a PC, tablet, phone or USB drive and then connect to the Flip with an HDMI, USB port, screen mirroring or through the network drive.

Protecting Project Information
The Switchyards has many different meeting spaces throughout the building for businesses to meet. Having a digital display in each con-ference room can become expensive so Samsung’s Flip became the perfect solution to incorporate into this startup hub. Moving the Flip is easy, as it was mounted to a wheel-based stand for its office. Users are also able to connect and share content on the Flip easily with either a PC, tablet, phone or USB drive and then connect to the Flip with an HDMI, USB port, screen mirroring or through the network drive.

Result

The Switchyard has become a coveted space for start-up companies to work and create ideas. Not only do the meeting rooms, coffee shop and theater encourage creativity but it also fosters innovation and business success. The Flip was just one more addition to the hub that allowed start-ups to continue to share and learn from one another, as they are trying to achieve their dreams.

Source: https://displaysolutions.samsung.com/showcase/success-stories/detail/switchyards_downtown_club

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National Stadium, KL Sports City

Revitalizing the largest football stadium in South East Asia with LED signage of unmatched quality

Overview

Built in 1998, the original National Stadium, KL Sports City had not been renovated or updated since that time. Not maintained properly, the sta­dium was still using antiquated technology and scoreboards to present sporting and musical event information. Before the 2017 Southeast Asian Games, after much research, the governmental organizations who man­age the facilities began to seek Samsung as its preferred vendor to collab­orate with for the renovation, incorporating digital displays throughout the stadium.

About National Stadium, KL Sports City
The National Stadium, Bukit Jalil which located in KL Sports City is an all-seater multi-purpose stadium and the home ground of the Malaysian national football team. With a capacity of 85,000, it is the largest in South­east Asia and the ninth largest football stadium in the world.

Technology Highlights

  • Visibility for all spectators to enjoy the events taking place no matter where they’re seated
  • Vivid, accurate and fl icker free images creating a smooth viewing experience
  • UHD picture quality that ensures precise and clear images and content
  • Displays that are light-weight, low maintenance and energy-efficient

Customer Needs

The National Stadium, KL Sports City needed to fi nd a sustainable vendor to partner with during the massive renovations that needed to take place. As the stadium was originally built for celebrations and sporting events, it had minimal technology features and was not a host for large events. The need for the renovation became even more apparent when Malaysia was chosen to host the 2017 Southeast Asian Games. PSM(Perbadanan Stadium Malaysia), the governmental organization who manages the stadium is expecting this revitalization will increase the community’s interest in sporting and entertaining events moving forward.

Solution

LED Signage that created new and exciting experiences
Hosting events in the past at the National Stadium, KL Sports City for large crowds were cumbersome, as the hosts would have to rent LED screens and hire outside labor to install the displays to create a better experience for audience members seated farther away from the live event. Throughout the restoration of the stadium, management realized the large digital displays engage audiences as well as enticing businesses to marketing its services. This also led to the stadium seizing an opportunity to create a new stream of revenue, as the large digital displays can advertise products and services offered throughout the facilities.

Modernized National Stadium, KL Sports City with the help of Samsung’s innovation
Modernized National Stadium, KL Sports City with the help of Samsung’s innovation PSM spoke to many different vendors before deter­mining that Samsung was the partner for them. They were very particular in who they chose because this partnership was not only part of the renovation, but also part of the business model for the stadium. They wanted to create the stadium and KL Sports City which is an all-encompassing sports complex development project that included a sport facility, accommodation, a museum and a shopping mall. With Samsung’s strong brand name and phenomenal industry reputation, they were chosen to move forward with the project.

Modernized National Stadium, KL Sports City with the help of Samsung’s innovation
Modernized National Stadium, KL Sports City with the help of Samsung’s innovation PSM spoke to many different vendors before deter­mining that Samsung was the partner for them. They were very particular in who they chose because this partnership was not only part of the renovation, but also part of the business model for the stadium. They wanted to create the stadium and KL Sports City which is an all-encompassing sports complex development project that included a sport facility, accommodation, a museum and a shopping mall. With Samsung’s strong brand name and phenomenal industry reputation, they were chosen to move forward with the project.

The collaboration between PSM and Samsung
Installed in the renovated stadiums in Bukit Jalil, the four new Samsung SMART LED panels were chosen. Seeing as Samsung was the only vendor working with the stadium, the two businesses were able to collaborative closely during the in­stallation and calibration of the different screens. The PSM was also impressed with Samsung’s af­ter sales service, helping to fine-tune the displays in a timely and efficient manner.

Differentiating Samsung from the competitors
During the investigation process of choosing LEDs, the team realized that other LED screens did not match Samsung’s LED screen color with true-to-life colors and dy­namic detail in images being presented. With superior color and brightness uniform­ity without reddish in white coloring, the owners of the stadium were impressed. After the first two LED displays were installed in the National Stadium, the VIP members of the Government of Malaysia and they were impressed with the vivid colors and robust picture quality from the Samsung digital displays.

Results

The National Stadium, KL Sports City not only met but also exceeded its expectations when renovating this complex by adding Samsung as a partner for all of its digital display needs. Adding these screens to the stadium is changing the game of how it will operate moving forward. With a modern-day look and feel, audiences experience an unmatched viewing experience, regardless of their seat’s location. This renovation also opens up additional revenue generating opportunities for the stadium, as they are looking to accommodate sporting events and concerts for large crowds.

Source:  https://displaysolutions.samsung.com/showcase/success-stories/detail/national_stadium_kl_sports_city

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Space Monitor: Modern, Minimal and Flexible Design

Samsung Space Monitor leverages its sleek design and functionality to allow users to focus on what’s on the screen and not what’s around it. Its unique built-in space saving solution, a minimalist fully-integrated arm, clamps to the desk and frees up desk space for ultimate user productivity. Samsung Space Monitor is easy to set up and adjust when you aren’t using it, and simple to push back and store flat against the wall. Through easy ergonomic adjustment, port access and a discreet cable management system, Space Monitor improves the form and function of any workstation or home office.

Beyond aesthetics, Space Monitor is a feature-rich, high-performance monitor. The 27-inch model offers QHD resolution for incredibly detailed, pin-sharp images, while the 32-inch model presents content in 4K UHD.

Space Monitor gives users a unique arm stand, which can disappear into the back of the monitor’s slim-bezel. When using the stand, Space Monitor can be easily tilted or extended from the wall. It can also be lowered to the desk surface, and Samsung’s Zero Height Adjustable Stand feature provides the ultimate versatility for any type of viewing preference. The stand not only makes viewing more comfortable, but also eliminates the hassle of cable management by integrating power and HDMI cords through the arm for a clean, flexible look.