Digital Advertising Spaces Increase Turnover
Under a leasing arrangement, retailers in the shopping mall – including bakers, hairdressers, fashion outlets, jewelers and sports stores – can draw shopper attention to current special offers on the monitors installed in their vicinity. Adversign Media not only provides the Samsung monitors, but the viewneo software, a CMS designed especially for SoC technology and suitable for both small and large networks. “We thus not only provide the shopping mall tenants with the means of publicizing their current offers, we also enrich the advertising through our information offering – editorial messages, local news, weather forecasts, etc.,” as Albert Roelen, Managing Director of Adversign Media, summarizes the advantages. “We provide shoppers with added value, enabling them to keep up to date with current events while out shopping.”
Using the viewneo software, current advertising community offers can be configured on the basis of HTML5 templates. The regularly updated editorial content is loaded through Contboxx, Adversign Media’s message portal. To provide a suitable platform for both advertising and content, Adversign Media replaced the old monitors with new Samsung LFDs and positioned them in strategic places around the shopping mall.
“Plug and Play” with Samsung System-on-Chip Displays
In the course of this upgrade, the new SoC displays were deployed for the first time. With SoC, Samsung provided a digital signage platform that integrated the media player in the display unit itself. “The great advantage of this solution is that you no longer need any hardware for an external player and the media content and the control functions can reside in the cloud,” explains Albert Roelen. “As a result, the installation is as simple as can be: you attach a monitor to the wall, plug it in and connect it to the Internet. And that’s it.” No server structure has to be purchased and set up. Apart from the displays, there are no devices or cables that need to be stored or concealed. Monitor control is also already integrated into the display. Consequently, installation time and the cost of the entire system are lower than without SoC technology. The LFDs can be positioned flexibly at any location in the shopping mall so that they are within easy sight of passers-by
Simple Software for Flexible Digital Signage Systems
Adversign Media developed viewneo especially for applications where each monitor cannot be controlled individually by a USB stick. The software is provided as cloud-based Software as a Service (SaaS). This means that the software is not installed in the shopping mall but on a server operated by Adversign Media. The content for the digital signage network can be uploaded and controlled at the Vennehof Borken mall through a web interface. What is particularly streamlined about the Adversign Media solution is the direct connection between the digital signage software and the Contboxx editorial content message portal.
“What was most important to us was that the software would be adequate for professional use, yet simple to operate,” is how Albert Roelen describes viewneo. “Because we wanted even small entrepreneurs such as bakers and butchers to be able to operate it without extensive training.” The software has virtually unlimited scalability, so it can be used by anyone from retailers to global corporations, either as SaaS or on a server in a corporate network.