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Case Stufy: Switchyards Downtown Club

Incorporating, high-tech digital displays into an innovative business

Overview

Startup hubs are beginning to emerge in the Atlanta area and they are focused on making local startup companies become as successful as possible. Incorporating the latest technology into these hubs was cru­cial for businesses to vet out ideas and brainstorm in a collaborative setting. The Switchyards decided to integrate the Samsung Flip as a state-of-the-art digital display that will facilitate collaborative and serendipitous interaction with one another.

About Switchyards Downtown Club
Built in 1928, Switchyards Downtown Club (SDC) is a mem¬bers-only gathering place designed exclusively to create beau¬tiful startups for consumers. There is not a better place in Atlan¬ta to build, accelerate and grow consumer and design-focused companies. The building is 19,000 square feet and includes an espresso bar, 250-seat Theater, 12 conference rooms and one ping-pong table. It is the first of its kind in Atlanta.

Technology Highlights

  • Easy activation function that ensures punctual commencement of meetings
  • Easy and unlimited connectivity that doesn’t require extra effort for users to connect to their own devices for screen mirroring
  • UHD picture quality that delivers precise and clear images and content
  • Innovative touch-screen for true-to-life writing experiences
  • Prompt sharing and saving function that assists attendees during and or after the meeting
  • Centralized storage capacity for meetings through use of Tizen 3.0 technology

Customer Needs

The Switchyards needed to create a collaborative meeting space for start-up companies to meet, create, envision and build business plans from the ground up. Although this location had meeting rooms, a coffee shop, theater space and a play area, Switchyards also needed to give entrepreneurs easy access to technology and digital devices. As these start-up companies do not have access to the latest equipment, Switchyards brought in the tools needed for businesses to meet collectively and bring their ideas to fruition.

Solution

Activating and Presenting on the Flip
Walking up to the Flip automatically turns on the display with the built-in sensors that detect when someone approaches. The feature truly brought out the “cool” factor at the Switchyard during users first interaction with the device. Not only does the Flip turn on when approached, it can also become active when the pen touches the screen to begin writing. Once on, the Flip displays vibrant and realistic images that are ideal for start-ups as they are trying to bring their ideas to life. With true-to-life imagery and content, users can quickly decide on ideas and rule others out based on the remarkable colors and resolution of the Flip.
Pulling People out of their Comfort Zone When working in a collaborative setting, it is hard to get people to comfortably interact with one another in brainstorming sessions. The Samsung Flip has been a tool that businesses at the Switchyard have found brings people out of their comfort zone and become more interactive, sharing ideas. Not only is the Flip fun to use but also pushes meeting participants to further their imagination to explore never before thought of ideas.

Develop and Design Freely
As the Samsung’s Flip was introduced to the Switchyard, users were immediately able to incorporate the display into their meetings. With its intuitive navigation features and innovative touch display, meetings were instantly more imaginative, as users were able to create content for everyone to view. Writing on the Flip is easy with its true pen-to-paper feel and an assortment of colors, styles and font sizes. Users can create a unique project plan that is tailored to their own thoughts while up to three additional team members can add their own ideas simultaneously.

Mobile and Versatile Connection
The Switchyards has many different meeting spaces throughout the building for businesses to meet. Having a digital display in each conference room can become expensive so Samsung’s Flip became the perfect solution to incorporate into this startup hub. Moving the Flip is easy, as it was mounted to a wheel-based stand for its office. Users are also able to connect and share content on the Flip easily with either a PC, tablet, phone or USB drive and then connect to the Flip with an HDMI, USB port, screen mirroring or through the network drive.

Protecting Project Information
The Switchyards has many different meeting spaces throughout the building for businesses to meet. Having a digital display in each con-ference room can become expensive so Samsung’s Flip became the perfect solution to incorporate into this startup hub. Moving the Flip is easy, as it was mounted to a wheel-based stand for its office. Users are also able to connect and share content on the Flip easily with either a PC, tablet, phone or USB drive and then connect to the Flip with an HDMI, USB port, screen mirroring or through the network drive.

Result

The Switchyard has become a coveted space for start-up companies to work and create ideas. Not only do the meeting rooms, coffee shop and theater encourage creativity but it also fosters innovation and business success. The Flip was just one more addition to the hub that allowed start-ups to continue to share and learn from one another, as they are trying to achieve their dreams.

Source: https://displaysolutions.samsung.com/showcase/success-stories/detail/switchyards_downtown_club

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National Stadium, KL Sports City

Revitalizing the largest football stadium in South East Asia with LED signage of unmatched quality

Overview

Built in 1998, the original National Stadium, KL Sports City had not been renovated or updated since that time. Not maintained properly, the sta­dium was still using antiquated technology and scoreboards to present sporting and musical event information. Before the 2017 Southeast Asian Games, after much research, the governmental organizations who man­age the facilities began to seek Samsung as its preferred vendor to collab­orate with for the renovation, incorporating digital displays throughout the stadium.

About National Stadium, KL Sports City
The National Stadium, Bukit Jalil which located in KL Sports City is an all-seater multi-purpose stadium and the home ground of the Malaysian national football team. With a capacity of 85,000, it is the largest in South­east Asia and the ninth largest football stadium in the world.

Technology Highlights

  • Visibility for all spectators to enjoy the events taking place no matter where they’re seated
  • Vivid, accurate and fl icker free images creating a smooth viewing experience
  • UHD picture quality that ensures precise and clear images and content
  • Displays that are light-weight, low maintenance and energy-efficient

Customer Needs

The National Stadium, KL Sports City needed to fi nd a sustainable vendor to partner with during the massive renovations that needed to take place. As the stadium was originally built for celebrations and sporting events, it had minimal technology features and was not a host for large events. The need for the renovation became even more apparent when Malaysia was chosen to host the 2017 Southeast Asian Games. PSM(Perbadanan Stadium Malaysia), the governmental organization who manages the stadium is expecting this revitalization will increase the community’s interest in sporting and entertaining events moving forward.

Solution

LED Signage that created new and exciting experiences
Hosting events in the past at the National Stadium, KL Sports City for large crowds were cumbersome, as the hosts would have to rent LED screens and hire outside labor to install the displays to create a better experience for audience members seated farther away from the live event. Throughout the restoration of the stadium, management realized the large digital displays engage audiences as well as enticing businesses to marketing its services. This also led to the stadium seizing an opportunity to create a new stream of revenue, as the large digital displays can advertise products and services offered throughout the facilities.

Modernized National Stadium, KL Sports City with the help of Samsung’s innovation
Modernized National Stadium, KL Sports City with the help of Samsung’s innovation PSM spoke to many different vendors before deter­mining that Samsung was the partner for them. They were very particular in who they chose because this partnership was not only part of the renovation, but also part of the business model for the stadium. They wanted to create the stadium and KL Sports City which is an all-encompassing sports complex development project that included a sport facility, accommodation, a museum and a shopping mall. With Samsung’s strong brand name and phenomenal industry reputation, they were chosen to move forward with the project.

Modernized National Stadium, KL Sports City with the help of Samsung’s innovation
Modernized National Stadium, KL Sports City with the help of Samsung’s innovation PSM spoke to many different vendors before deter­mining that Samsung was the partner for them. They were very particular in who they chose because this partnership was not only part of the renovation, but also part of the business model for the stadium. They wanted to create the stadium and KL Sports City which is an all-encompassing sports complex development project that included a sport facility, accommodation, a museum and a shopping mall. With Samsung’s strong brand name and phenomenal industry reputation, they were chosen to move forward with the project.

The collaboration between PSM and Samsung
Installed in the renovated stadiums in Bukit Jalil, the four new Samsung SMART LED panels were chosen. Seeing as Samsung was the only vendor working with the stadium, the two businesses were able to collaborative closely during the in­stallation and calibration of the different screens. The PSM was also impressed with Samsung’s af­ter sales service, helping to fine-tune the displays in a timely and efficient manner.

Differentiating Samsung from the competitors
During the investigation process of choosing LEDs, the team realized that other LED screens did not match Samsung’s LED screen color with true-to-life colors and dy­namic detail in images being presented. With superior color and brightness uniform­ity without reddish in white coloring, the owners of the stadium were impressed. After the first two LED displays were installed in the National Stadium, the VIP members of the Government of Malaysia and they were impressed with the vivid colors and robust picture quality from the Samsung digital displays.

Results

The National Stadium, KL Sports City not only met but also exceeded its expectations when renovating this complex by adding Samsung as a partner for all of its digital display needs. Adding these screens to the stadium is changing the game of how it will operate moving forward. With a modern-day look and feel, audiences experience an unmatched viewing experience, regardless of their seat’s location. This renovation also opens up additional revenue generating opportunities for the stadium, as they are looking to accommodate sporting events and concerts for large crowds.

Source:  https://displaysolutions.samsung.com/showcase/success-stories/detail/national_stadium_kl_sports_city

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Case Study: Finavia (Helsinki Airport)

Overview

The ambition of Finavia is to position Helsinki Airport as a leading Europe¬an airport for travel between Asia and Europe, while maintaining excellent flight connections between Finland and the rest of the world. As part of that, screens are critically important in ensuring passenger engagement with the airport, its facilities and offerings. Samsung’s heritage in digital signage and involvement in major projects across the globe made them the ideal partner for Finavia, providing best-in-class displays to promote the beautiful country of Finland.

Technology Highlights

• Superior picture quality with LED HDR technology and advanced design possibilities
• High brightness, IP5x certifi cation and non-glare panel to clearly display flight information
• Easy and integrated management with the MagicINFO platform
• Durable, long lasting performance

About Finavia
Finavia Corporation is a public limited company devel¬oping and maintaining 21 airports in Finland. Its mission is to enable smooth and sustainable travelling. Helsinki Airport is the leading long-haul airport in Northern Europe and a popular transfer airport between Europe and Asia. Lapland Airports and regional airports attract tourists to Finland from all over the world.

Solution

360-degree engagement with superior picture quality
Samsung installed a 360-degree IF Series LED display in addition to PHF 55” standalone displays throughout the terminal, providing brilliant picture quality to create an immer-sive space for all passengers, with an ultra-modern feel. Following an art competition in 2017, the winning piece is now displayed on the IF Series, showcasing the heritage of Finn¬ish design and creating a truly unique environment, bespoke to Helsinki Airport.

Samsung’s IF Series displays offer a perfect combination of superior picture quality and intuitive usability, bringing together video processing technologies with High Dynamic Range (HDR) picture refinement to add crystal-clear clarity to any featured content. The IF Series also implements dynamic peaking that empowers displays to reach peak bright¬ness levels nearly two times higher than standard LED solutions.

The PHF 55” is a premium grade display that supports up to 700 nit brightness in a slim, compact design with narrow bezels. High brightness capability and non-glare panels ensure that PHF can withstand a range of environmental conditions, such as an airport, where maintaining clear visibility of flight information is critical for operations and pas-senger satisfaction.

Easy installation and reliability in any environment
Helsinki Airport is a major hub for Europe, welcoming visitors from across the world. Therefore, installation had to be quick, efficient and with as little disruption as possible. The IF Series’ advanced design offers businesses and integrators a variety of easy instal¬lation options, including on an incline or on a ceiling, opening new possibilities regardless of any environmental constraints.

All Samsung IF Series displays undergo rigorous factory calibration to ensure uniform brightness and color chromaticity. When coupled with the Samsung LED Signage Manag-er’s advanced picture settings, this enhanced treatment produces an excellent, reliable presentation. Full-front access to critical signage components also enables fast and con­venient maintenance, ensuring 24/7 operation in a busy airport environment to maintain passenger engagement.

Integrated management capabilities
Samsung’s MagicINFO platform allows users to create, schedule and deploy content across an entire signage network. Meanwhile, they can also monitor and adjust display settings and troubleshoot potential performance issues from any location via remote ac¬cess, making sure that passenger engagement is not impacted at any time. Powered by TIZEN, the powerful Samsung operating system, PHF standalone displays are an all-in-one solution built to handle the demands of a busy airport environment.

““The idea of this whole space is to impress people who arrive at Helsinki Airport for the first time. The curves were originally drawn by the architect without knowing the limita­tions of the technology. Samsung definitely walked the extra mile to make this imple­mentation possible. “

– Eero Knuutila, Head of Sales Department, Finavia

Result

Finavia’s ambition was to install a solution that enhanced the new extension at Helsinki Airport, creating a place that represents the traditions of Finland and engages passengers from the moment they arrive. Samsung’s visually impactful displays have allowed Finavia to put visitor experi¬ence at the heart, surprising and delighting over 21 million passengers that it serves every year.