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MicroLED could soon replace OLED screens, and Samsung’s first in line to try

MicroLED could oust OLED as the next big display technology, but it won't be easy. Here's what's behind the technology powering Samsung's modular screens.

Samsung says it’s ready to roll out large-scale production on MicroLED TVs, like this one on display at the company’s CES booth, starting in 2020.

Sarah Tew/CNET

For the third year in a row, Samsung has wowed the crowds at CES with a wall-size TV to demonstrate an emerging technology called MicroLED, which uses millions of tiny LEDs to improve on the advantages of OLED (blacker blacks, higher contrast levels) without OLED’s limitations (specifically, OLED’s tendency for burn-in). 

At a staggering 292 inches — that’s over 24 feet — the newest version of The Wall, as Samsung calls it, is absolutely gigantic, but it’s not the only impressively big screen on display at CES this year. Only slightly more realistically sized for home installation, Samsung’s 150-inch 8K screen is essentially a doubled-up version of last year’s 75-inch MicroLED TV prototype, which the company began selling alongside custom-built 146-, 219- and 292-inch models last summer.

The difference this year, however, is that Samsung now says it’s poised to go into large-scale production of MicroLED screens up to 150 inches, which would open up the consumer market for MicroLED displays.

The difference this year, however, is that Samsung now says it’s poised to go into large-scale production of MicroLED screens up to 150 inches, which would open up the consumer market for MicroLED displays.

So, what makes MicroLED special? 

It’s set to replace OLED, which debuted in TVs on the Sony XEL-1 in 2008 and now dominates the TV picture quality race as well as powering most high-end smartphones. But even today the vast majority of screens, from TVs to laptops to tablets to phones, use older LCD technology instead of OLED. It has taken years for OLED to become more mainstream, and you should expect a similarly long path for MicroLED. In other words, don’t expect to be able to afford a MicroLED TV anytime soon.

Samsung was the first to take MicroLED to market, but it’s not the only one in the game. LG is working on MicroLED, too, and showed a demo panel at the IFA show in Berlin last year, while Chinese TV giant TCL had a MicroLED TV in its booth at CES 2019. Sony has been working on some variation of direct LED TVs since as early as 2012, and both it and Samsung showed similar technology for movie theaters and other huge-screen commercial uses.

CNET Senior Managing Editor David Katzmaier reports from inside the Samsung booth at CES 2020, where the TV manufacturer is showing off its supersized MicroLED screens. 

Sarah Tew/CNET

The tech could also light up tiny screens. Apple currently uses OLED displays for the high-end iPhones and the Apple Watch, but it’s reportedly developing its own in-house MicroLED displays for use in mobile devices, starting with the watch. Details are scarce and it’ll likely be years (if ever) before Apple brings it to market, but Cupertino’s interest provides further evidence that MicroLED could be big.

It’s easy to see why. MicroLED has the potential for the same perfect black levels as OLED with no danger of burn-in. It can deliver higher brightness than any current display technology, wide-gamut excellent color and doesn’t suffer the viewing angle and uniformity issues of LCD

Right now the issue with MicroLED isn’t image quality, it’s manufacturing. The sources cited in the Apple report say the screens are more difficult to produce than OLED displays, to the extent that Apple almost pulled out of development a year ago. 

In 2018 Samsung engineers told CNET’s David Katzmaier that the current focus was on making a 4K-resolution MicroLED TV that’s smaller than 146 inches, which is exactly what Samsung did a year later. Here’s why that’s so challenging.

Tiny, tiny LEDs

As the name suggests, MicroLED is made of millions of micro, well, LEDs. Tinier versions of what’s in your current LCD TV, or newer flashlights, light bulbs and what myriad other devices use to create light. This makes MicroLED seem simple. So why did it take so long just to make smaller LEDs and stick them in a TV?

Turns out that process is a lot harder than it sounds. One problem is that when you shrink LEDs, the total amount of light they produce goes down. So you either need to drive them harder or increase their efficiency, or both. Just driving them harder introduces new issues. The TV will need a lot more electricity and have to dissipate a lot more heat.

An illustration of the size difference between traditional LEDs and MicroLEDs. 
Trendforce

Shrinking the gap between the pixels, or the “pitch size,” is another huge challenge. The circuitry and other necessary elements can only get so small. If you can’t reduce the pitch size, there’s a limit to how small a MicroLED TV can be. Hence how impressive Samsung’s smaller MicroLED is. 

Sure, wall-size TVs are cool, but no one will buy them. If a manufacturer wants to make a profit on its new tech, it needs something easy to make in the 50-inch range, or smaller. Once it can do that, the big sizes will be easy. Well, easier.

And then there’s the cost. Instead of a handful, or maybe a few dozen, yellow-blue “white” LEDs like you get on a normal TV, you have 8.3 million LEDs, one for each pixel on a 4K 3,840×2,160-pixel display. Actually, it’s way worse than that. Since you need red, green and blue LEDs for each pixel, that means there are nearly 25 million total LEDs. Thousands of these are then grouped in modules, and multiple modules make up a TV, wall or movie screen. 

An illustration of LCD versus OLED versus MicroLED. Compare the complexity and multiple layers of an average LCD versus OLED and especially MicroLED. Also note the thickness, which while not exact, is indicative of the thinner display possibilities of the newer technologies.
Trendforce

Big, big picture

OK, so those are the challenges. Engineers like challenges. And in the history of consumer electronics, the trend is for smaller and more efficient. 

The potential positives are numerous: Brighter images than OLED, but with the same ability to turn off each pixel, for a similarly perfect black. This would mean an even punchier, more realistic image than OLED and better HDR reproduction.

An extreme closeup of the RGB array of a MicroLED pixel. You’ll need over 8 million of these for a standard 4K TV. 
Samsung

And remember what I said about smaller and more efficient? Samsung’s 146-inch Wall has a pixel size under 1mm. The 75-inch has LED chips in the 0.15mm range.

Samsung is also aiming for higher “luminance efficiency” than other display techs. That’s a measure of how much light it creates for a given amount of electricity. Now, this doesn’t necessarily mean it will be overall more efficient than, for example, an edge-lit LED LCD, it just means it will be more efficient than that TV if both TVs are creating, say, 2,000 lumens.

Because this will be a “real” LED TV and not the “fake” LED TVs we’ve had for years (which is to say: LCD panels with LED backlights), all the negatives of LCDs are gone. This means, in theory, we’ll be able to enjoy wider viewing angles and less or no motion blur. They shouldn’t suffer from image retention or burn-in either. And we may be able to expect longer lifespans than LCD or OLED TVs currently have.

The modularity of MicroLED makes it a bit easier to scale the size of the displays, too. To oversimplify, say a 50-inch TV has 10 modules with around 830,000 pixels on each module. Put more of those same modules together, and a company could sell an 8K, 100-inch TV for essentially no difference in production costs. Same production cost, plus a higher retail price? Companies love that stuff. 

On the bottom is a MicroLED panel, and the top a tablet showing a mangnified section that reveals the LEDs.
David Katzmaier/CNET

This oversimplifies the whole thing a bit, but that’s the general idea. With the right processing, it wouldn’t matter if your TV is exactly 4K resolution, or if it’s 5,327×2,997 or 8,000×4,500 pixels. If your dream is a wall-size display with 10K resolution, this could be the way to get it. 

To put it another way, current LCD and OLED TVs have different size pixels for different screen sizes. So a 4K 75-inch LCD has larger pixels, but the same number, as a 4K 50-inch LCD. MicroLED could, possibly, just add more pixels of the same size to make a larger, and higher resolution, TV. This could turn out easier, from a manufacturing standpoint, than changing the tiny LED pixel sizes. We’ll have to wait and see if it happens that way.

There’s also a potential tie-in with the other futuristic TV tech: Quantum dots. Instead of red, green, and blue LEDs, it’s possible, perhaps even likely, that it will be almost 25 million blue LEDs, with two-thirds of them sporting either red or green quantum dots. Why? Easier to produce, better efficiency, and doesn’t “Micro Quantum Dot LED” just sound cool?

Still a couple years away, at least

Though you can order a Wall now, it’s still way too expensive for most people. The 75-inch version might be cheaper, but it’s not available yet, and Samsung hasn’t said anything about when it might go on sale. Maybe next year, and it will also be super expensive. Maybe we’ll see MicroLED in a phone or smartwatch in the same timeframe, since those don’t require as many LEDs, don’t need to be as bright, and are only expected to last a few years. We shall see.

So MicroLED is future tech, for sure, but it’d be fair to say “near future.” The biggest companies in technology hardware are moving forward with the idea. OLED is amazing, but it seems LG is still the only one who can make TV sizes profitable. Their competitors are certainly going to want to find the “next big thing.” Or small, as the case may be.

Sources: https://www.cnet.com/news/microled-could-soon-replace-oled-screens-samsung-first-line-try/

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Case Study: Superdry Norway

LED wall creates larger-than-life fashion experience

Overview

With growing competition to draw shoppers into stores, Superdry needed a way to de­liver an elevated experience to attract new customers. After looking for something that would set their stores apart, Superdry partnered with Samsung Electronics and Prodok to create a dynamic, modern, and life-like visual experience. This allowed Superdry to stand out in an increasingly busy retail environment, while ensuring that customers get the most out of every visit to their stores.

About Superdry Norway

Superdry is a contemporary clothing brand that fuses vintage Americana, Japanese-inspired graphics, and a British style. Known for its quality fab¬rics, authentic vintage washes, unique detailing, and tailored fits, the brand has exclusive appeal that attracts an international celebrity following. Superdry has a significant and growing presence around the world, including a new flagship location in Norway.

Technology Highlights

  • Superb color accuracy and brightness uniformity thanks to precise calibration and panel technology
  • Highly reliable displays designed for 24/7 operation, with simple, easy-to-use spe­cial wall mount
  • Life-like viewing experience with superior picture quality and intuitive usability

Customer Needs

With the opening of a new flagship store in June 2018, Superdry saw an opportunity to market their expansive in-store collection in a new, innovative way. The store’s location has great potential, sitting on a street that attracts more than 10,000 people per hour during the Christmas season and on the path of the local tram. The team at Superdry just needed a way to make sure their merchandise would be impossible to ignore.

Solution

Dynamic LED signage and LCD video wall brings fashion to life

Before customers even stepped into the newly launched flagship store, Superdry wanted to capture their attention. By installing LED sig-nage in the main window displays, consumers were drawn into the store and in an industry as visually-focused as fashion, this is critical to impress potential buyers and provide a memorable experience both in and out of the store.

To further enhance this customer experience, Samsung and Prodok also installed indoor LED monitors behind the counters in a total of three stores throughout Norway. The IF Series combines Samsung’s leading video processing technologies with High Dynamic Range (HDR) picture refinement to add clarity and sophistication to featured content — all within a compact, easy-to-maintain design. In turn, Superdry delivers more realistic content for a modern, memorable shopping experience.

In addition to the LED displays, Superdry wanted a bold solution to stand out from the crowd. For them, the Samsung video wall signage was game-changing. Having used posters in the past to promote new merchandise and product promotions, they are now able to easily upload dynamic, new content with just the click of a button. The video wall offers a larger-than-life experience that showcases all that the store has to offer.

Advanced content management helps retailers set trends for customers and competitors

In Norway, regulations prohibit retailers from showing video in street-facing dis-plays to prevent driver distraction. Using an advanced content management sys­tem, Superdry is able to conveniently create, schedule and deploy content across their entire digital signage network so the right content is deployed in the right way, to the right audience, at the right time. This ensures dynamic video is being played inside the store while the street-facing windows also display impactful content at the same time. The solution is so effective that retail competitors often come into their shop and ask where they can get the same display.

Result

Since installing Samsung’s Indoor LED and video wall, Superdry has noticed increased foot traffic in stores and lowered costs due to a more efficient advertising process. Their eye-catching displays now light up the streets at night and make it easier than ever to reach new customers.

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Alma Pallacanestro Trieste Basketball Club

Indoor digital displays delivering all the Trieste action

Overview

Alma Pallacanestro Trieste basketball team is a representation of what basketball means to the Italian culture. Recognized for its commitment since 1975, this basketball team not only plays with passion, but is also known for being modern and forward thinking. Playing its basketball games at the Alma Arena, a facility with seating capacity of 7,000, the Trieste team decided to reinvent the viewing experience in 2018 after an influx of fans coming to the games. Collaborating with Samsung, the arena was able to revolutionize the facility and provide fans with a state-of-the-art viewing experience.

About Alma Pallacanestro Trieste

Alma Pallacanestro Trieste (also known as
Pallacanestro Trieste 2004) is an Italian
professional basketball club based in Trieste.
They play in the Lega Basket Serie A (LBA)
since the 2018–19 season. The Allianz Dome
serves as the clubs home arena.

Technology Highlights

• Four large, cubed screens that are 4.8 x 3.6 meters large
• Dynamic peaking technology that eliminates lighting interference
• Two hundred cabinets with HDR technology ensuring the most brilliant images
• A Flip digital fl ipchart for effi cient collaboration on and off the court

Customer Needs

The Red Triestine fans love the sport, but they also enjoy the camaraderie and love the team has for the game. As ticket sales continued to rise, the arena decided to invest in its multi-media equipment to enhance the experience of attending a game. They wanted to ensure that the fans were able to see all the play-by-play action, not missing a single dunk or free throw.

Solutions

Ideation to realization
Team collaboration off the court Samsung, in collaboration with ISCopy and Tecnovision, created and installed the first of its kind in the world Samsung LED Series IF cubed digital display that had four large screens that were 4.8 x 3.6 meters in size.

The LED wall consisted of 200 cabinets and involved more than 100 people to install the digital display over the course of an entire week. Designers then worked on the individual panels to optimize the color contrast and support the HDR technology to achieve a wide color range and unprecedented images and graphics.

This HDR technology also maximizes the brightness and the fine-tune overall picture presentation thus creating a next-generation viewing experience regardless of the low lighting in the stadium. By creating this unique viewing experience, it gave the team the opportunity to design and create electrifying graphics and animations presented during the game.

The large digital displays also deliver up-to-the-minute highlights and replays of the game that is dynamic and engaging to the crowds. With the ability to perform 24/7 for up to 11 years, the Alma Pallacanestro Trieste do not have to worry about missing one minute of action ever again.

Team collaboration off the court
Samsung also provided the Trieste team a Flip. This is an innovative digital flipchart quickly which allows for more productive and efficient teamwork when working as a group. The team are able to draw diagrams, take notes and quickly interact with one another for game strategy. Immediately begin using the Flip with a simple touch of a pen to touch the screen and it automatically turns on via built-in sensors.

The Flip also allows for a natural flow of collaboration while sharing ideas and strategies for up to four users at a time creating a partnership between the players and the coaches. With natural pen to paper functionality, it is as if they were writing on a traditional blackboard. Another great feature of the Flip is that it is mounted on a wall or to a wheel-based stand, which allows the freedom to move it from the locker room to the sidelines.

Samsung also provided the Trieste team a Flip. This is an innovative digital flipchart quickly which allows for more productive and efficient teamwork when working as a group. The team are able to draw diagrams, take notes and quickly interact with one another for game strategy. Immediately begin using the Flip with a simple touch of a pen to touch the screen and it automatically turns on via built-in sensors.

Result

Samsung was able to recreate the Alma arena into a high-tech, one of its kind sports facility where the Trieste fans could see every second of action from any seat in the facility. Samsung was also able to capture the passion of the game and intense feelings fans felt for this team through this collaboration with the sports club Alma Pallacanestro Trieste. Not only solving for the visual aspects of the team, but Samsung’s Flip created a more collaborative way for the team to interact while working on game plans and strategy. Because with Samsung we always go “ALMAssimo!”

https://displaysolutions.samsung.com/pdf/successstories/3701/Case_Study_Alma_Pallacanestro_Trieste_181030.pdf

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Case Study: Switchyards Downtown Club

Incorporating, high-tech digital displays into an innovative business

Overview

Startup hubs are beginning to emerge in the Atlanta area and they are focused on making local startup companies become as successful as possible. Incorporating the latest technology into these hubs was cru­cial for businesses to vet out ideas and brainstorm in a collaborative setting. The Switchyards decided to integrate the Samsung Flip as a state-of-the-art digital display that will facilitate collaborative and serendipitous interaction with one another.

About Switchyards Downtown Club
Built in 1928, Switchyards Downtown Club (SDC) is a mem¬bers-only gathering place designed exclusively to create beau¬tiful startups for consumers. There is not a better place in Atlan¬ta to build, accelerate and grow consumer and design-focused companies. The building is 19,000 square feet and includes an espresso bar, 250-seat Theater, 12 conference rooms and one ping-pong table. It is the first of its kind in Atlanta.

Technology Highlights

  • Easy activation function that ensures punctual commencement of meetings
  • Easy and unlimited connectivity that doesn’t require extra effort for users to connect to their own devices for screen mirroring
  • UHD picture quality that delivers precise and clear images and content
  • Innovative touch-screen for true-to-life writing experiences
  • Prompt sharing and saving function that assists attendees during and or after the meeting
  • Centralized storage capacity for meetings through use of Tizen 3.0 technology

Customer Needs

The Switchyards needed to create a collaborative meeting space for start-up companies to meet, create, envision and build business plans from the ground up. Although this location had meeting rooms, a coffee shop, theater space and a play area, Switchyards also needed to give entrepreneurs easy access to technology and digital devices. As these start-up companies do not have access to the latest equipment, Switchyards brought in the tools needed for businesses to meet collectively and bring their ideas to fruition.

Solution

Activating and Presenting on the Flip
Walking up to the Flip automatically turns on the display with the built-in sensors that detect when someone approaches. The feature truly brought out the “cool” factor at the Switchyard during users first interaction with the device. Not only does the Flip turn on when approached, it can also become active when the pen touches the screen to begin writing. Once on, the Flip displays vibrant and realistic images that are ideal for start-ups as they are trying to bring their ideas to life. With true-to-life imagery and content, users can quickly decide on ideas and rule others out based on the remarkable colors and resolution of the Flip.
Pulling People out of their Comfort Zone When working in a collaborative setting, it is hard to get people to comfortably interact with one another in brainstorming sessions. The Samsung Flip has been a tool that businesses at the Switchyard have found brings people out of their comfort zone and become more interactive, sharing ideas. Not only is the Flip fun to use but also pushes meeting participants to further their imagination to explore never before thought of ideas.

Develop and Design Freely
As the Samsung’s Flip was introduced to the Switchyard, users were immediately able to incorporate the display into their meetings. With its intuitive navigation features and innovative touch display, meetings were instantly more imaginative, as users were able to create content for everyone to view. Writing on the Flip is easy with its true pen-to-paper feel and an assortment of colors, styles and font sizes. Users can create a unique project plan that is tailored to their own thoughts while up to three additional team members can add their own ideas simultaneously.

Mobile and Versatile Connection
The Switchyards has many different meeting spaces throughout the building for businesses to meet. Having a digital display in each conference room can become expensive so Samsung’s Flip became the perfect solution to incorporate into this startup hub. Moving the Flip is easy, as it was mounted to a wheel-based stand for its office. Users are also able to connect and share content on the Flip easily with either a PC, tablet, phone or USB drive and then connect to the Flip with an HDMI, USB port, screen mirroring or through the network drive.

Protecting Project Information
The Switchyards has many different meeting spaces throughout the building for businesses to meet. Having a digital display in each con-ference room can become expensive so Samsung’s Flip became the perfect solution to incorporate into this startup hub. Moving the Flip is easy, as it was mounted to a wheel-based stand for its office. Users are also able to connect and share content on the Flip easily with either a PC, tablet, phone or USB drive and then connect to the Flip with an HDMI, USB port, screen mirroring or through the network drive.

Result

The Switchyard has become a coveted space for start-up companies to work and create ideas. Not only do the meeting rooms, coffee shop and theater encourage creativity but it also fosters innovation and business success. The Flip was just one more addition to the hub that allowed start-ups to continue to share and learn from one another, as they are trying to achieve their dreams.

Source: https://displaysolutions.samsung.com/showcase/success-stories/detail/switchyards_downtown_club

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National Stadium, KL Sports City

Revitalizing the largest football stadium in South East Asia with LED signage of unmatched quality

Overview

Built in 1998, the original National Stadium, KL Sports City had not been renovated or updated since that time. Not maintained properly, the sta­dium was still using antiquated technology and scoreboards to present sporting and musical event information. Before the 2017 Southeast Asian Games, after much research, the governmental organizations who man­age the facilities began to seek Samsung as its preferred vendor to collab­orate with for the renovation, incorporating digital displays throughout the stadium.

About National Stadium, KL Sports City
The National Stadium, Bukit Jalil which located in KL Sports City is an all-seater multi-purpose stadium and the home ground of the Malaysian national football team. With a capacity of 85,000, it is the largest in South­east Asia and the ninth largest football stadium in the world.

Technology Highlights

  • Visibility for all spectators to enjoy the events taking place no matter where they’re seated
  • Vivid, accurate and fl icker free images creating a smooth viewing experience
  • UHD picture quality that ensures precise and clear images and content
  • Displays that are light-weight, low maintenance and energy-efficient

Customer Needs

The National Stadium, KL Sports City needed to fi nd a sustainable vendor to partner with during the massive renovations that needed to take place. As the stadium was originally built for celebrations and sporting events, it had minimal technology features and was not a host for large events. The need for the renovation became even more apparent when Malaysia was chosen to host the 2017 Southeast Asian Games. PSM(Perbadanan Stadium Malaysia), the governmental organization who manages the stadium is expecting this revitalization will increase the community’s interest in sporting and entertaining events moving forward.

Solution

LED Signage that created new and exciting experiences
Hosting events in the past at the National Stadium, KL Sports City for large crowds were cumbersome, as the hosts would have to rent LED screens and hire outside labor to install the displays to create a better experience for audience members seated farther away from the live event. Throughout the restoration of the stadium, management realized the large digital displays engage audiences as well as enticing businesses to marketing its services. This also led to the stadium seizing an opportunity to create a new stream of revenue, as the large digital displays can advertise products and services offered throughout the facilities.

Modernized National Stadium, KL Sports City with the help of Samsung’s innovation
Modernized National Stadium, KL Sports City with the help of Samsung’s innovation PSM spoke to many different vendors before deter­mining that Samsung was the partner for them. They were very particular in who they chose because this partnership was not only part of the renovation, but also part of the business model for the stadium. They wanted to create the stadium and KL Sports City which is an all-encompassing sports complex development project that included a sport facility, accommodation, a museum and a shopping mall. With Samsung’s strong brand name and phenomenal industry reputation, they were chosen to move forward with the project.

Modernized National Stadium, KL Sports City with the help of Samsung’s innovation
Modernized National Stadium, KL Sports City with the help of Samsung’s innovation PSM spoke to many different vendors before deter­mining that Samsung was the partner for them. They were very particular in who they chose because this partnership was not only part of the renovation, but also part of the business model for the stadium. They wanted to create the stadium and KL Sports City which is an all-encompassing sports complex development project that included a sport facility, accommodation, a museum and a shopping mall. With Samsung’s strong brand name and phenomenal industry reputation, they were chosen to move forward with the project.

The collaboration between PSM and Samsung
Installed in the renovated stadiums in Bukit Jalil, the four new Samsung SMART LED panels were chosen. Seeing as Samsung was the only vendor working with the stadium, the two businesses were able to collaborative closely during the in­stallation and calibration of the different screens. The PSM was also impressed with Samsung’s af­ter sales service, helping to fine-tune the displays in a timely and efficient manner.

Differentiating Samsung from the competitors
During the investigation process of choosing LEDs, the team realized that other LED screens did not match Samsung’s LED screen color with true-to-life colors and dy­namic detail in images being presented. With superior color and brightness uniform­ity without reddish in white coloring, the owners of the stadium were impressed. After the first two LED displays were installed in the National Stadium, the VIP members of the Government of Malaysia and they were impressed with the vivid colors and robust picture quality from the Samsung digital displays.

Results

The National Stadium, KL Sports City not only met but also exceeded its expectations when renovating this complex by adding Samsung as a partner for all of its digital display needs. Adding these screens to the stadium is changing the game of how it will operate moving forward. With a modern-day look and feel, audiences experience an unmatched viewing experience, regardless of their seat’s location. This renovation also opens up additional revenue generating opportunities for the stadium, as they are looking to accommodate sporting events and concerts for large crowds.

Source:  https://displaysolutions.samsung.com/showcase/success-stories/detail/national_stadium_kl_sports_city

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Case Study: Finavia (Helsinki Airport)

Overview

The ambition of Finavia is to position Helsinki Airport as a leading Europe¬an airport for travel between Asia and Europe, while maintaining excellent flight connections between Finland and the rest of the world. As part of that, screens are critically important in ensuring passenger engagement with the airport, its facilities and offerings. Samsung’s heritage in digital signage and involvement in major projects across the globe made them the ideal partner for Finavia, providing best-in-class displays to promote the beautiful country of Finland.

Technology Highlights

• Superior picture quality with LED HDR technology and advanced design possibilities
• High brightness, IP5x certifi cation and non-glare panel to clearly display flight information
• Easy and integrated management with the MagicINFO platform
• Durable, long lasting performance

About Finavia
Finavia Corporation is a public limited company devel¬oping and maintaining 21 airports in Finland. Its mission is to enable smooth and sustainable travelling. Helsinki Airport is the leading long-haul airport in Northern Europe and a popular transfer airport between Europe and Asia. Lapland Airports and regional airports attract tourists to Finland from all over the world.

Solution

360-degree engagement with superior picture quality
Samsung installed a 360-degree IF Series LED display in addition to PHF 55” standalone displays throughout the terminal, providing brilliant picture quality to create an immer-sive space for all passengers, with an ultra-modern feel. Following an art competition in 2017, the winning piece is now displayed on the IF Series, showcasing the heritage of Finn¬ish design and creating a truly unique environment, bespoke to Helsinki Airport.

Samsung’s IF Series displays offer a perfect combination of superior picture quality and intuitive usability, bringing together video processing technologies with High Dynamic Range (HDR) picture refinement to add crystal-clear clarity to any featured content. The IF Series also implements dynamic peaking that empowers displays to reach peak bright¬ness levels nearly two times higher than standard LED solutions.

The PHF 55” is a premium grade display that supports up to 700 nit brightness in a slim, compact design with narrow bezels. High brightness capability and non-glare panels ensure that PHF can withstand a range of environmental conditions, such as an airport, where maintaining clear visibility of flight information is critical for operations and pas-senger satisfaction.

Easy installation and reliability in any environment
Helsinki Airport is a major hub for Europe, welcoming visitors from across the world. Therefore, installation had to be quick, efficient and with as little disruption as possible. The IF Series’ advanced design offers businesses and integrators a variety of easy instal¬lation options, including on an incline or on a ceiling, opening new possibilities regardless of any environmental constraints.

All Samsung IF Series displays undergo rigorous factory calibration to ensure uniform brightness and color chromaticity. When coupled with the Samsung LED Signage Manag-er’s advanced picture settings, this enhanced treatment produces an excellent, reliable presentation. Full-front access to critical signage components also enables fast and con­venient maintenance, ensuring 24/7 operation in a busy airport environment to maintain passenger engagement.

Integrated management capabilities
Samsung’s MagicINFO platform allows users to create, schedule and deploy content across an entire signage network. Meanwhile, they can also monitor and adjust display settings and troubleshoot potential performance issues from any location via remote ac¬cess, making sure that passenger engagement is not impacted at any time. Powered by TIZEN, the powerful Samsung operating system, PHF standalone displays are an all-in-one solution built to handle the demands of a busy airport environment.

““The idea of this whole space is to impress people who arrive at Helsinki Airport for the first time. The curves were originally drawn by the architect without knowing the limita­tions of the technology. Samsung definitely walked the extra mile to make this imple­mentation possible. “

– Eero Knuutila, Head of Sales Department, Finavia

Result

Finavia’s ambition was to install a solution that enhanced the new extension at Helsinki Airport, creating a place that represents the traditions of Finland and engages passengers from the moment they arrive. Samsung’s visually impactful displays have allowed Finavia to put visitor experi¬ence at the heart, surprising and delighting over 21 million passengers that it serves every year.